Business Card Printing for Beginners

Every entrepreneur and business person needs to have two things ready at all times: an eye-catching business card and an “elevator speech.” The elevator speech (so called because it should be brief enough to capture a potential client’s interest in the short duration of an elevator ride) should encapsulate what your business does, and why you can do it better than your market competitors.

Having caught the interest of that potential client, you can hand over one of your printed business cards so the prospective client can contact you and become an actual client. Whenever possible, you should request a card from them as well, enabling you to follow up on the possibilities of the lead you have managed to foster. In mere moments, you can transform a chance encounter into a profitable sales lead.

Using Business Cards as a Critical Tool

In today’s business world, it seems that everyone is on the run and in a hurry. Even if your product or service sounds useful and intriguing, a prospective client may not make the effort to carve out time from an already overloaded schedule to contact you. Be mindful of the precious nature of other people’s time, and make it as easy as possible for that potential lead to get in touch with you on the first try.

Your business cards should include:

An email address that you check throughout the day

A phone number (with extension, when applicable) that enables the caller to reach you directly

A mobile phone number if your work takes you away from your desk regularly

The url address of your business website

Social media contacts you use in your business, including your Twitter feed and professional networking.

Business cards can be among your most effective marketing tools, transforming every personal encounter into a business opportunity.

Designing Professional Business Cards

When it comes to business card printing, there are several components to consider. Business card designs and graphics are every bit as important as the contents of your card, and our expert design team can help you maximize the potential of your personal cards.

One excellent strategy is that of making it easy for a contact to remember you when they glance at your card. When you make a positive impression on someone, you want that person to recall that impression whenever your card comes into ‘sight’. Your business cards can incorporate a photo of you, or a memorable logo or graphic that can be easily connected with a highlighted point of your “elevator speech.”

Another favored strategy is the tactic of printing useful tools on the back side of business cards. If the card is useful in some way, it increases the likelihood that your contact will keep your information handy. You might consider printing a small calendar, space for an appointment reminder, measurement conversions, or some other reference material related to your business. Whatever you have in mind, our team can help in making your vision a reality.

Contact Us for Business Card Printing

Call PrintRepublic at 0845 862 5550 to discuss your creative ideas for business card printing at an affordable price.

If you want to order business cards online, then here is a quick video showing how to do this…